In one graphic image, your logo needs to define who you are: the face of your company and what you do. Your logo is an important part of promoting and marketing your business and is often the first thing that catches the eye of a potential customer. A custom logo design supports all your marketing and promotional materials – and your website – to attract attention and stimulate interest in what you do or offer.

IPSY knows the importance of designing attractive and powerful logos to enhance your visibility and recognition. We’re aware that logos serve two purposes: to promote the name of your company and to create a visual image representing your services, and your business.

The result of our company’s branding process is a comprehensive brand guideline that can be used to design a marketing website and other design assets like brand illustrations that reflect the new brand.

Brand Strategy
  • Brand equity audit
  • Audience analysis
  • Competitive review
  • Strategic direction
Communication Strategy
  • Verbal identity
  • Tagline exploration
  • Communication style guide
Brand Identity
  • Visual positioning
  • Visual identity system
  • Icon & illustration guides
  • Brand application